HERE ARE THE FACTS
Where your money goes
It's more than just shopping
What does "local" mean?
There are so many ways to spend
Local businesses make your community special
The community ecosystem
We all enjoy the benefits of local shops and retailers. Just as we rely on them to provide goods and services, they also rely on us. Communities are ecosystems that need to be sustained to keep streets and storefronts vibrant.
JOIN THE CAMPAIGN NOW
Interested in joining our campaign? Click here to learn how you can get involved directly.
Go Local is a research-backed initiative.
If you’re interested in learning more about this issue, we encourage you to dig in and learn about the many benefits of going local.
McKinsey: Retail in COVID Pandemic (2020)
Insight Association: Future of Brick & Mortar Retail (2019)
HRC Advisory: The Emerging Generation Z Powerhouse (2016)
Retail Dive’s Consumer Survey: Shoppers Choosing Brick & Mortar over eCommerce (2017)
American Independent Business Alliance
The Balance (Small Business): Brick & Mortar vs. Online Retail (2019)
Small Business & Entrepreneurship Council: Facts & Data on Small Business and Entrepreneurship (2016)
Americas Society / Council of the Americas: Bringing Vitality to Main Street (2015)
Harvard Business Review: Omnichannel Retailing Works (2017)
Forbes: Benefits of Shopping Locally (2017)
Pew Research Center: Online Shopping & E-Commerce (2016)